|  Meantime

Make Time For It

We’re rolling out the ‘Make Time For It’ campaign across the UK…

Six beers. Six cities. Six craftsmen. We’re launching our ‘Make Time For It’ campaign this week, celebrating ‘time’ as the fifth ingredient in all of our beers. At Meantime we mature our beers for up to six weeks, allowing the beer to mature and mellow for greater flavour. Our campaign seeks to highlight and celebrate the care and attention afforded to every keg and bottle of our beer, whilst showcasing the master craftsmanship of the brewers.

‘Make Time For It’ will see us collaborate with six handpicked, expert craftsmen across six major UK cities; Manchester, Glasgow, Leeds, Bristol, Brighton and London. We challenged each of the six craftsmen to create something unique in the same six weeks it will take us to brew a bespoke beer. Both Meantime and the craftsmen will take inspiration from one another’s craft, personality and values which will be reflected in the final products. The specially designed pieces will be featured in our Make Time For It Pop Up Bar at the end of the campaign in October. The bar will be open for the public at the London Bridge City Summer Festival, ‘London Riviera’ exhibiting the best of British craft and will be the perfect drinking environment in which to take time over a beer.

The six limited edition beers will be brewed on our new Pilot Brewery led by ourrecently launched ‘The Pilot Series’.

We will spend six weeks activating the campaign in each of the key cities, at the end of which the bespoke beer and final crafted product will be revealed. ‘Make Time For It’ launched in Manchester this week with a series of events at key outlets. Events will include Meet the Brewer and Sommelier Sessions, Virtual Reality Brewery Tours and a range of other tasting and food matching evenings, as well as the chance to meet the hero craftsmen local to the city. From Manchester the activity will head north to Glasgow, followed by the other key cities across the summer months.

Each craftsman will be filmed throughout the process to create a series of campaign films, which will be shown online and at independent cinemas throughout the six cities. The final pop-up bar will be on the Southbank at London Riviera from mid October and will showcase all six finished products alongside the six bespoke beers.

Meet the craftsmen at Make Time For It.

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