MTFI.Brighton

BrewerxTailor

The waistcoat is
cut & sewn

Watch the film
See what we've
crafted

The Result

The Tweedster

By Gresham Blake

In the six weeks it’s taken us to brew this beer, iconic tailor Gresham Blake has created bespoke waistcoats for staff to wear at our pop-up Make Time For It bar. To reflect Gresham’s colourful, quirky character and creations, we have brewed a lively, vibrant Passionfruit Wheat Beer packed full of exciting and tropical flavours and aromas. #MTFIBrighton

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MTFI.Brighton
Blake’s
Beer

CRAFTED BY MEANTIME IN SIX WEEKS

Gresham and his wife, Fal, launched the Gresham Blake brand in Brighton at the height of ‘Cool Britannia’ in 2000. Since then, Gresham’s eye-catching creations for high-profile clients including Ray Winstone, Steve Coogan, Jimmy Page, Plan B and Norman Cook (aka Fatboy Slim) have brought him fashion industry recognition and an ever-growing army of customers attracted by his signature combination of quality garments with a quirky twist.

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The six week challenge

As it happened

Week 1
August 29th
INTRODUCING GRESHAM BLAKE

The Make Time For It journey (MTFI) has begun in Brighton and we are working with Gresham Blake.
In the six weeks it takes us to brew him a beer, we have challenged Gresham to produce a bespoke waistcoat for our pop up bar.

Week 2
September 7th
IN THE STUDIO

Gresham has been working on his designs in the studio in Brighton

Week 3
September 14th

Wanna come to the seaside? #MTFIBrighton kicking off @TheGreatEasternBrighton with free beer & live music 6pm tomo! https://t.co/oG5WB0Zt2T

September 14th

Wanna come to the seaside? #MTFIBrighton kicking off @TheGreatEasternBrighton with free beer & live music 7pm tomo! https://t.co/oG5WB0Zt2T

September 14th
WHAT'S BREWING

We've put a lot of thought into the perfect beer for Gresham. To reflect Gresham’s colourful, quirky character and creations, we have brewed a lively, vibrant Passionfruit Wheat Beer packed full of exciting and tropical flavours and aromas.  We can't wait to taste this one at the big reveal on October 6th.

September 14th

Be excited if you love free beer live music & #Brighton #MTFIBrighton @HotelPelirocco #TheGreatEastern @PleisurePubs https://t.co/oG5WB1h3Ur

September 15th
Tasting @
GREAT EASTERN
07:00pm

Get down for some sampling and also transport yourself to our brewery in Greenwich with our Virtual Brewery Tour

September 16th

Beer & chocolate. Does it get better than that? Find out tonight from 7.30 @HotelPelirocco at our #MTFIBrighton beer and chocolate tasting

September 16th

Have you seen what we're up to in #Brighton with @GreshamBlake ? Check out #MTFIBrighton https://t.co/oG5WB1h3Ur https://t.co/VvZ7YpnGYD

September 16th
Tasting @
HOTEL PELIROCCO
07:00pm

We're at the Hotel Pelirocco for some live music, beer tasting and a beer themed quiz starting from 6pm

September 17th

Open mic night, free beers & #virtualreality brewery tour? Sunday = sorted @Villagebrighton from 7pm #MTFIBrighton https://t.co/oG5WB1h3Ur

September 18th

Here's how we're gonna do Sunday eve in #Brighton sausage rolls #openmic & free beer @Villagebrighton #MTFIBrighton https://t.co/oG5WB1h3Ur

September 18th
Tasting @
THE VILLAGE
07:00pm

Some beer tasting, our virtual brewery tour and an open mic night tonight no less !

Week 4
September 20th

We're chuffed to bits to be working with @GreshamBlake for #MTFIBrighton - check out what we're all busy doing… https://t.co/L0P8CRBRes

September 20th
GRESHAM BLAKE'S STUDIO

Gresham has been working late on the 'Tweedster' waistcoat. We've been helping inspire him.

September 21st
Tasting @
THE BETTER HALF
06:30pm

Get down tonight for a pub quiz and some open mic sessions...we'll also be conducting a full beer tasting. What else could you ask for ?!

September 22nd

So this is on @bluemanbrighton #Brighton Sunday... With beer. 'Don't act like you're not impressed' #MTFIBrighton… https://t.co/2vTlffAJao

September 23rd

Scotch Scotch Scotch? Beer Beer Beer... This is how we do a #pubquiz #Anchorman style @bluemanbrightonhttps://t.co/ALAAjJv0MU

September 23rd

We're pretty excited about our first ever Passionfruit Wheat beer, inspired by @GreshamBlake it'll be a treat #MTFIBrighton #TheTweedster

September 25th

Well that escalated quickly... Almost time for the #Anchorman #MTFIBrighton #pubquiz @bluemanbrighton - teams, asse… https://t.co/LymsiGK0ta

September 25th
Tasting @
BLUE MAN
07:00pm

We're at the Blue Man from 6pm tonight for a pub quiz and full tasting session of Meantime beers

Week 5
September 26th

Wanna be teletransported to our brewery? Check out our #virtualreality brewery tour at #TheFoundry #Brighton from 7… https://t.co/yrb7xuC8cb

September 27th

We like beer. We like food. Join us for a pairing evening in #Brighton on Thurs at @MarthaGunnPub #MTFIBrighton https://t.co/oG5WB1h3Ur

September 27th

So excited to celebrate the #MTFIBrighton campaign with @GreshamBlake at @HotelPelirocco next Wednesday… https://t.co/CcSGcex5Aj

September 27th

Who wants free beer & a #virtualreality brewery tour? See you at #TheFoundry #Brighton tomorrow from 7… https://t.co/G9GqC5V2FZ

September 28th
FIVE WEEKS ON...

It's been 5 weeks...the Tweedster beer will only be released when Ciaran and the brewers are happy. We should be there by next week...

September 28th

T-1 week until we reveal #TheTweedster beer and waistcoat with @GreshamBlake at @HotelPelirocco #MTFIBrighton… https://t.co/AOAtT3jjA6

September 28th
Tasting @
THE FOUNDRY
07:00pm

Drop in for a chance to transport yourself to the brewery in Greenwich via our virtual reality brewery tour adn enjoy a tasting session.

September 29th

Did you know free beer makes you better at pub quizzes? Try it at @PrinceGeorgeBtn #Brighton Sun 7pm #MTFIBrighton… https://t.co/70NxFBDucZ

September 29th
Tasting @
MARTHA GUNN
06:30pm

We're at Martha Gunn for a beer and food tasting menu tonight

September 29th

#MTFIBrighton You can now taste the Tweedster. More info at https://t.co/KOvSerdpkE

September 30th

By the sea this weekend? Join us Sunday pm @PrinceGeorgeBtn for pub quiz & free beer tasting #Brighton #MTFIBrighton https://t.co/oG5WB1h3Ur

September 30th

Change of plan for Sunday in #Brighton - join us 6-8 @P_houseBrighton @Nicholsonspubs to try some #LondonLager #LondonPaleAle #MTFIBrighton

October 2nd

Swing by @P_houseBrighton 6-8pm tonight to try some #LondonLager and #LondonPaleAle with @jakubmeantime #Brighton… https://t.co/lbTUMYw34C

October 2nd

Thirsty? We've got free samples of #LondonLager #LondonPaleAle with your name on them at @P_houseBrighton til 8pm! #Brighton #MTFIBrighton

October 2nd

Things kicking off at @p_housebrighton! Join us for a taste of @MeantimeBrewing Pale Ale and London Lager… https://t.co/BR4Ge0ebhB

October 2nd
Tasting @
PRINCE GEORGE
07:00pm

A full tasting of Meantime beers and a pub quiz tonight at the Prince George

Week 6
October 3rd

Week 6 of #MTFIBrighton can only mean 1 thing... Almost time to reveal #TheTweedster beer & @GreshamBlake waistcoat… https://t.co/7P8qApTXHt

October 4th

Fancy a passionfruit wheat beer? Get excited for #TheTweedster inspired by @GreshamBlake for #MTFIBrighton launching tomoro' @HotelPelirocco

October 5th

Did you catch @BigAlBee1010 @GreshamBlake chatting all things beer, waistcoats and time on @BBCSussex this morning?… https://t.co/GHoDRFbkKO

October 5th

Listen out for Beer Sommelier of the Year @rodjones2610 doing a live tasting of #TheTweedster on @BBCSussex at 4.45 today! #MTFIBrighton

October 5th

Well @HotelPelirocco you are looking beautiful tonight... All set for the #MTFIBrighton big reveal of #TheTweedster… https://t.co/E2fr8flfgR

October 5th

The party is kicking off at @HotelPelirocco in honour of #TheTweedster waistcoats and passion fruit beer… https://t.co/36w7rdlREA

October 5th

Bold, fruity, quirky... This is #TheTweedster @GreshamBlake - launching at @HotelPelirocco #Brighton #MTFIBrighton https://t.co/7HJJVkQrvd

October 5th

Great to hear @GreshamBlake telling us about his inspiration behind #TheTweedster waistcoats #MTFIBrighton at… https://t.co/TlaMAQtxJP

October 5th

TIME’S BEEN CALLED AT
HOTEL PELIROCCO

from 6pm

Join us at the bar to meet Gresham Blake, take a look at the Tweedster waistcoat he has created across the six week challenge and taste the passion fruit wheat beer that we have brewed in the same time.

See what we’ve made